Recently, a self-adhesive PVC film that combines practicality and aesthetics has attracted attention in the market. With its unique self-adhesive design, matte embossed surface treatment and a wide range of application scenarios, this product has become an "all-round player" in the fields of home renovation, commercial display and artistic creation, providing consumers and industry users with efficient and convenient solutions. Core advantages: strong adhesion + high appearance + easy operation Unlike traditional films, this PVC film uses high-viscosity adhesive technology, which can firmly adhere to the surfaces of various materials such as furniture, walls, glass, etc., and supports repeated adjustment of position to avoid bubble residue. Its unique matte embossed process on the surface not only improves the anti-fingerprint and anti-scratch performance, but also gives the space a low-key and luxurious texture through delicate texture, which is suitable for a variety of decoration styles such as modern simplicity and industrial style. In terms of product specifications, the 1220mm wide design meets the needs of large-area paving. Users can freely cut according to the actual scene, and match the customizable size service to further reduce the difficulty of construction and material loss. Four application scenarios unlock unlimited possibilitiesHome renewal revolutionIs it costly and time-consuming to renovate old furniture? The film can quickly cover cabinets, countertops, cabinet doors and other areas, and it only takes a few hours to make the space look brand new. Consumers reported: "After applying it, it feels like a new set of furniture, and the waterproof property is particularly suitable for kitchen use." Upgrading commercial spaceThe retail industry uses it for the production of theme windows and promotional signs, and the matte texture significantly enhances the brand image. The manager of a chain coffee shop said: "After using this film to transform the bar, customer inquiries increased by 30%, and cleaning and maintenance are also more worry-free." New carrier of creative economyDIY enthusiasts have developed innovative uses such as three-dimensional wall decoration and customized cultural and creative peripherals, and art institutions have used it for exhibition installation production. Recently, at a city art festival, artists used the plasticity of the film to create a large-scale relief mural, which became a popular check-in point. Empowering the cultural and creative industryPrinting companies use it as an environmentally friendly printing material to make high-end book covers and gift packaging, and the relief touch gives the product a higher added value. Market prospects: Green economy creates new demandsWith the popularization of the concept of "light decoration, heavy decoration", the global self-adhesive decorative film market is expected to exceed US$5 billion in 2025. The manufacturer of this product revealed that more environmentally friendly formulas and smart film-sticking tools will be launched in the future to meet consumers' pursuit of personalized and sustainable life. Industry experts pointed out: "This ready-to-use material lowers the threshold for space transformation, and its cross-border application potential is reshaping the competitive landscape of the decorative materials market." At present, the product has passed the EU REACH environmental certification and opened a customized service area on the e-commerce platform to help users easily achieve "space freedom".

[Home Industry Insights] In recent years, self-adhesive furniture film has quietly gained global popularity as a functional decorative material. According to the latest report by Global Market Insights, the global market size for this category surpassed $4.2 billion in 2023, with a compound annual growth rate (CAGR) of 15.8%. China, as the largest consumer market in the Asia-Pacific region, is driving product innovation and deeper scenario applications. Technological Advancements Fuel a Billion-Dollar Market After three major technological revolutions, traditional furniture films have now entered their fourth generation, marked by modular functionality. Leading companies such as 3M and Con-Tact have introduced antibacterial and mold-resistant films that are FDA food-grade certified, making them suitable for baby furniture. South Korea’s DecoFilm has developed high-temperature-resistant films (withstanding up to 180°C), gradually replacing traditional kitchen grease-proof stickers. Meanwhile, China’s Nasida has launched dynamic color-changing films embedded with light-sensitive particles that adjust texture depth based on light intensity—an innovation that has sparked discussions among designers. Environmental Upgrades Reshape the Industry Value Chain Driven by EU REACH regulations and China's dual-carbon policies, the development of bio-based materials has accelerated. A Shandong-based materials company has introduced sugarcane fiber-based films with a significantly shorter degradation cycle of just six months. Meanwhile, Henkel Germany has developed a new water-based pressure-sensitive adhesive, reducing residual glue levels to 0.02 ppm. Additionally, circular economy models are emerging within the industry. A Shanghai startup has launched a film recycling and remanufacturing service, allowing consumers to exchange used films for shopping credits. Scenario Innovation Expands Market Growth As Gen Z becomes the dominant consumer group, product development is following three key trends: Gamified Space Renovation – Film sets now come with AR design software, allowing users to scan spaces and generate virtual previews. Multi-Functional Integration – Japan’s LIFE LABO has developed “film-in-film” structures, enabling users to combine decorative surface films with electromagnetic shielding layers. Cultural IP Customization – A gold-embossed furniture film co-branded with the Palace Museum sold out on launch day, while Dunhuang Academy introduced virtual film stickers as part of its digital collectibles series. The Rental Economy Sparks a New B2B Growth Sector Rental housing operators like Ziroom have introduced “film renovation packages,” allowing tenants to upgrade furniture surfaces for a fee. Similarly, WeWork has included custom film materials as part of its office space standard configurations. Industry estimates indicate that commercial-use furniture films have a replacement frequency 3.2 times higher than the residential market, making them a key battleground for suppliers. From Decorative Demand to Functional Necessity Experts note that the market is shifting from aesthetic preferences to functional necessities. Li Ming, Deputy Secretary-General of the China Furniture Association, predicts: "Over the next three years, professional films with flame-retardant, scratch-resistant, and photocatalytic self-cleaning properties will account for more than 60% of the market, and the industry may see the emergence of its first billion-dollar vertical brand." As Milan Design Week introduces its first "Smart Surface Materials" exhibition, the boundaries of the self-adhesive furniture film industry are blurring. Once considered an auxiliary home decor material, this product has now evolved into a key bridge between new material technology, spatial aesthetics, and sustainable consumption. The business model innovations stemming from this trend are well worth continued attention.

Lanfeng and Xinhan Group: A Strategic Partnership for Hotel Decoration Innovation   In a significant move towards enhancing the hospitality industry's aesthetics and functionality, Lanfeng’s CEO recently met with Mr. Haji Azad Yahya Bajger, Chairman of Xinhan Group, to discuss a groundbreaking cooperation plan aimed at revolutionizing hotel decoration materials and soft decoration services. This partnership holds the promise of shaping the future of hotel interior design by blending cutting-edge materials with sophisticated design services, setting a new standard in luxury and functionality for the global hospitality sector. A Vision for Collaboration The meeting between Lanfeng’s CEO and Mr. Bajger marks the beginning of an exciting new chapter for both companies. Lanfeng, known for its high-quality manufacturing in the lighting and materials industries, is set to bring its expertise to the table, while Xinhan Group, a leader in hotel project development and design, offers extensive experience in creating unforgettable hotel spaces. The aim of their collaboration is to provide a holistic solution for hotel decoration, focusing on both the materials used in construction and the soft furnishings that add character and warmth to hotel rooms and public spaces. The cooperation centers around two main pillars: the hotel decoration materials project and hotel soft decoration supporting services. Both companies recognize the growing demand in the hospitality sector for more innovative, sustainable, and aesthetic hotel environments. With the global hotel industry increasingly focused on delivering exceptional guest experiences, it is essential to stay ahead of the curve in terms of both design and functionality. Hotel Decoration Materials Project The first aspect of the cooperation focuses on the supply and innovation of hotel decoration materials. This encompasses a wide range of products, from flooring to wall coverings, lighting fixtures, and decorative elements that define a hotel’s interior. Lanfeng’s expertise in producing high-quality materials ensures that the project will meet the rigorous standards of the hospitality industry, while simultaneously offering cutting-edge designs. With sustainability being at the forefront of industry trends, Lanfeng plans to introduce eco-friendly materials into the hotel decoration mix. These materials will not only be stylish and durable but also environmentally responsible, aligning with the growing trend toward green building and sustainable hotel practices. By integrating renewable resources, non-toxic finishes, and energy-efficient designs, the collaboration aims to create spaces that not only look good but are also better for the planet. Moreover, the partnership promises to introduce customizable designs that cater to the specific needs and themes of different hotel brands. From luxury resorts to boutique hotels, the flexibility in design and material choice will allow for a personalized approach to each project. The goal is to help hotels differentiate themselves in a competitive market by offering unique, signature spaces that reflect their brand identity and appeal to the aesthetic sensibilities of modern travelers. Hotel Soft Decoration Supporting Services The second aspect of the collaboration focuses on hotel soft decoration supporting services, which encompass the selection and installation of furniture, textiles, and other decor items that complete the hotel’s interior design. While the hard materials like walls and floors form the foundation of a space, soft decoration is what adds warmth, comfort, and personality. This includes items such as curtains, rugs, cushions, bedding, and art pieces—all of which are essential in creating a welcoming and cohesive environment. Xinhan Group’s extensive experience in hotel projects gives them a unique insight into the needs and expectations of hotel owners and guests alike. By providing tailored soft decoration solutions, they will help Lanfeng’s materials shine, ensuring that each hotel space not only looks stunning but feels comfortable and functional as well. This service will encompass every stage of the project, from initial design consultation to the sourcing and installation of soft furnishings, ensuring a seamless experience for hotel operators. The collaborative effort will also involve integrating smart technologies into the soft decoration elements. For example, lighting that adjusts to the time of day or a guest’s preferences, or furniture designed with multi-functionality in mind. The soft decoration aspect of the project will incorporate modern trends, such as minimalist designs and biophilic elements, while maintaining the timeless elegance that luxury hotels demand. Aiming for Luxury and Functionality What sets this partnership apart is its holistic approach to hotel design. Rather than merely offering isolated services for materials or decoration, Lanfeng and Xinhan Group are committed to delivering a comprehensive solution that ties all elements together. The cooperation will ensure that both the hard and soft elements of hotel interiors work harmoniously to create spaces that are not only visually appealing but also functional, comfortable, and conducive to an excellent guest experience. In today’s competitive hospitality landscape, hotels are increasingly judged not only on the quality of their service but also on the quality of their design. The aesthetic appeal of a hotel plays a crucial role in attracting guests, influencing their perceptions, and driving brand loyalty. By providing a complete range of decoration solutions, Lanfeng and Xinhan Group aim to give hotel owners the tools they need to create unforgettable spaces that stand out in the marketplace. The collaboration will also focus on guest experience enhancement. As the hospitality industry increasingly prioritizes experiential stays, hotels are seeking ways to provide unique, memorable environments that leave a lasting impression. Whether through innovative lighting that creates ambiance, comfortable furniture that encourages relaxation, or distinctive decorative touches that evoke a sense of place, the Lanfeng-Xinhan partnership aims to create environments where guests feel truly at home.   Looking Ahead: A Promising Future Both Lanfeng and Xinhan Group share a long-term vision of setting new benchmarks in the hotel design industry. The partnership represents a strategic effort to push the boundaries of what is possible in terms of aesthetics, functionality, and sustainability in hotel spaces. With a growing demand for hotels that are not only luxurious but also innovative and sustainable, this collaboration is poised to make a significant impact. The future of hotel decoration lies in the blending of form and function, tradition and innovation. By combining Lanfeng’s expertise in materials with Xinhan Group’s design-led approach to soft decoration, the partnership aims to offer a one-stop solution for hotels that want to stay ahead of the curve in terms of design trends and guest satisfaction. As the partnership continues to develop, we can expect to see some exciting new hotel projects come to life, each showcasing the exceptional creativity and expertise of both companies. With a shared commitment to excellence, Lanfeng and Xinhan Group are poised to reshape the future of hotel design, creating spaces that are as beautiful as they are functional. In the ever-evolving hospitality industry, this collaboration offers a glimpse into the future of hotel interiors—a future where innovation, sustainability, and luxury go hand in hand.